No. 1 UK Cat Deal with Now in South Africa – Mars launches DREAMIES
Prepare South Africa, the UK’s No.1 cat deal with, DREAMIES™, is right here! Expertly crafted by Mars Petcare, trusted makers of the beloved Whiskas cat meals vary, the tantalising deal with that cats everywhere in the UK are purring about is ready to take the nation by storm because it launches in South Africa.
“Deal with time is greater than only a ritual; it’s a second of connection between pets and their house owners. The essence of this bond is captured in each pack of DREAMIES™. With a easy shake of the bag, you’ll be able to ignite a celebration of affection and playfulness that makes DREAMIES™ so distinctive and thrilling,” says Verushka Veerasamy, MARS Petcare Portfolio Lead. “All it takes is a shake!”
DREAMIES™ cat treats are compact, bite-sized treats bursting with twin textures tailor-made to please even essentially the most discerning feline palates. Cats will love the twin textures of DREAMIES™ – deliciously crunchy on the skin whereas irresistibly delicate on the within, Veerasamy says. And naturally, vitamin is a spotlight. “Our treats transcend delighting the feline palate. Crafted with actual meat, they’re nutritionally balanced, free from added sugars and fortified with 35 important vitamins together with taurine – all at a mere 2kcal per deal with. It’s the proper mix of well being and happiness, in a deal with!”
Cats can expertise the head of healthful and satisfying feline indulgence in three delectable 60g flavours – tantalizing salmon, savoury hen, and mouth-watering cheese – sure, you learn that proper, cheese! “An surprising discovery, this flavour has despatched feline style buds into overdrive and now proudly holds the title of our best-selling variant. It’s new, completely different, and undeniably scrumptious – who knew cats cherished cheese a lot!” says Veerasamy.
DREAMIES™ is the premier cat deal with model in Europe, commanding *75% of the top-selling merchandise and holding the esteemed title of the UK’s #1 Cat Deal with. Within the quickly rising pet care sector in South Africa, the cat care phase is flourishing, exhibiting a development charge of **11.8%. The marketplace for cat care and treats particularly, is valued at 30M, increasing at a formidable **21.2%. Whiskas, the main cat meals model in South Africa produced by Mars, leads the market with a **30% share general and a whopping **62% particularly inside the cat care and treats sector.
Be part of the worldwide sensation and indulge your cat with the primary cat deal with that no cat can resist. “Introducing DREAMIES™ to cat lovers throughout South Africa is an exhilarating second,” says Veerasamy. “With DREAMIES™, each shake of the bag is an opportunity to point out your cat simply how a lot they imply to you. Let’s make every shared second extra thrilling with DREAMIES™ – the final word cat deal with expertise.”
*Supply: Nielsen Blueprints UK, Germany, France, Poland & AMZ Scores & Evaluations by AS IN UK, Germany
**Supply: Circana 12MM Jan 2024
About Mars, Integrated
Mars, Integrated is pushed by the idea that the world we wish tomorrow begins with how we do enterprise in the present day. As a world, family-owned enterprise, Mars is reworking, innovating, and evolving to make a constructive influence on the world. Throughout our various and increasing portfolio of high quality snacking, meals, and pet care services, we make use of 140,000+ devoted Associates. With greater than $47 billion in annual gross sales, we produce a few of the world’s best-loved manufacturers together with Ben’s Unique™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We’re creating A Higher World for Pets by our international community of pet hospitals and diagnostic providers – together with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – utilizing leading edge know-how to develop breakthrough packages in genetic well being screening and DNA testing.
Issued on behalf of DREAMIES™ by:
Cat Carstens
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